longenecker moore petty small business management pdf

Such individuals must deal with all the functional tasks of business management (such as accounting, planning, marketing, human resources, production, information technology), frequently without much assistance and with limited training. Owners-managers, as the name suggests, are both owners – and therefore responsible for all risks associated with their business ventures – and managers. The reality of business management within the small firm is substantially different from that found in the majority of large organizations. In the APEC region there are an estimated 50 million small firms of which 75% employ fewer than 5 people with the average employing around 6 to 7 people. For example, among the 21 countries that comprise the Asia-Pacific Economic Cooperation (APEC) group of nations, small firms make up over 98% of all businesses, provide 60% of all private sector jobs and generate around 30% of direct exports.1 The majority of such firms are very small (micro-enterprises) with less than five employees, usually just a single owner-manager. Small firms (those with less than 200 employees) comprise the majority of all businesses in the economies of most countries. UNIT DESCRIPTION Introduction Welcome to Small Business Management, if you have chosen to undertake this unit you have signed up to take a very different look at business management from what might have been taught to you in other units.

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Business School * This Unit Outline should be read in conjunction with the Business School Unit Outline Supplement available on the Current Students web site Īll material reproduced herein has been copied in accordance with and pursuant to a statutory licence administered by Copyright Agency Limited (CAL), granted to the University of Western Australia pursuant to Part VB of the Copyright Act 1968 (Cth).

Longenecker moore petty small business management pdf